…and it is essential that the vision matches the heart and dreams of the artist. The manager builds and directs a team to accomplish exactly what he and the artist have agreed upon as the common vision. Booking dates for recording, touring, radio interviews and PR events are certainly important elements, but there is so much more.
Each artist is different and requires individualized attention in planning their developmental journey. While an artist may be strong in writing songs, they may be weak in presentation or performance. Preparing to launch an artist requires addressing their strengths and their weaknesses.
Today’s environment can create a false sense of confidence. It is easier than ever to get a product to market, so it is easy for artists to think they can do everything themselves, without direction or input. Rising above the crowd requires a bigger picture and a team that can make it happen. Management at Concert Gorilla Entertainment seeks to position each artist to reach their full potential.